Rhys Martell
Founder & CEO
CIM · FCSI · QAFP
Well Built Wealth is an independent financial planning firm. No products to sell, no quotas to hit. Just real people, straight answers, and a plan built around your life.
Most people come to us with one nagging question: are we going to be OK? We turn that into a number you can see, test, and improve.
Building long-term wealth, and knowing exactly how you’ll turn it into steady retirement income, can actually be an enjoyable process. And it can be done very well without getting overly complicated.
That’s our focus. We weed out the noise and build you a simple, strategic game plan: when (and how much) to draw from your RRSP, TFSA, CPP, OAS and more, so your money lasts, your taxes shrink, and your costs stay lower than the industry average.
For illustration only. Your plan shows your real number.
We help you see and understand your finances like you never have before. Plain English, no guesswork: just a straight picture of where you stand and what it means.
We plan live, on screen, so you can test any idea or scenario and see the impact for yourself, right in front of you.
Whenever you need something or a question comes up, we’re quick to respond with a straight, jargon-free answer. No waiting, no runaround.
You always walk away with a clear, easy-to-understand roadmap of exactly what needs to be done (and how), so you’re never left guessing.
Start Here, On Your Own
Easy-to-understand videos on financial, investment, and retirement planning for Canadians.
Test-Drive Your Future
A detailed, custom retirement plan without needing an ongoing relationship or portfolio management.
Planning and Investments, Together
A long-term, hands-on advisory relationship through all of life’s major transitions.
Founder & CEO
CIM · FCSI · QAFP
Partner & Financial Planner
CPA · CFP
Tax Advisor
CPA · CFP · TEP
Financial Planner
CFP
Join millions of Canadians in learning financial, investment and retirement planning topics in plain English. No cost, no catch.
