We are all about our clients.
And we love what we do.

Finance can be an intimidating, frustrating, and stressful part of life. We know that. That’s why our firm is built from the ground up to flip that around for you.

We spent many years working for some of the biggest financial services firms in Canada. And while we’ve learned a lot from them and are grateful for that, over time it became increasingly clear that we had to decide between working for them and their best interests, or working for our clients and their best interests. That was an easy decision.

In 2015, we went independent and haven’t looked back. It’s been a wonderful decision for our clients, the business, our families and our sanity. And we’ve grown substantially since.

Now that we no longer need to be concerned about selling products or hitting quotas, the only thing that matters is doing an excellent job for those who count on our advice and guidance. It makes them happy, it makes God happy and it makes us happy. So that’s what we do.

If this sounds like something you’re looking for, then you may have found the right place. Welcome to a practice where you will be treated like you matter. Because you do.

The people

Meet the team.

Rhys Martell

Rhys Martell

Founder & CEO

CIM · FCSI · QAFP

Tyler Troidl

Tyler Troidl

Partner & Financial Planner

CPA · CFP

Kaden Hall

Kaden Hall

Tax Advisor

CPA · CFP · TEP

Rafael Mendes

Rafael Mendes

Financial Planner

CFP

Aaron Theilade

Aaron Theilade

Financial Planner

CFP · ABFP · EPC · CLU

Justine Martell

Justine Martell

Marketing & Team Planning

Melanie Illidge

Melanie Illidge

Admin Ninja

Courtney Curtis

Courtney Curtis

Admin Jedi

Join us

Interested in a career with us?

We’re an independent, fast-growing planning firm that genuinely cares about people, and we’re always on the lookout for awesome humans to join us as we build out and up.

If you’ve got real talent, a sky-high EQ, serious self-motivation, and a love of doing excellent work, please reach out and tell us why you’d make a great fit. We’ll get back to you.

Interested? Let’s chat.

Schedule a free 15-minute intro call. If it makes sense, we’ll navigate the next steps together.

Pick a time

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